With the continuous improvement of people's health awareness, the big health industry has become a hot field worldwide. Against this background, the big health beverage track has also ushered in unprecedented development opportunities. Today's consumers are also paying more and more attention to the nutritional content and health functions of beverages, such as 0 sugar, low sugar, low fat and other healthy elements of beverage demand increased.
According to Nielsen IQ survey data, during the period 2019-2023, the scale of China's health beverage market has generally shown a sustained growth trend. By the end of 2023, the scale of China's health beverage market has grown to 1164.35 billion yuan (RMB), a year-on-year increase of 3.3%. In the next few years, this field will continue to maintain rapid growth. This article will focus on analyzing several major trends in the future big health beverage track to help investors and entrepreneurs better grasp opportunities.
Trend 1: Health trend
With the continuous improvement of consumers' attention to health, health has become the dominant trend in the big health beverage market. In the future, big health beverages will pay more attention to health elements such as nutrition, naturalness, and no additives to meet consumers' higher demand for healthy food. In this context, beverage products with health attributes will be more popular, such as sugar-free beverages, low-calorie beverages, plant water, new Chinese functional beverages, NFC juice, organic beverages, etc.
With the popularization of healthy eating concepts, consumers' demand for healthy beverages will continue to grow. In particular, young consumer groups pay more attention to the health and quality of their diets, which will become the main driving force of the healthy beverage market.
Trend 2: Functionalization trend
Functionalization is another important trend in the big health beverage market. Consumers' demand for functional beverages is increasing. In addition to the current high-profile functions of enhancing immunity, anti-fatigue, anti-aging and beauty, weight loss and slimming, and bowel cleansing and excretion, products with antioxidant, high blood pressure, high blood lipids, high blood sugar, uric acid, digestion, calming nerves and promoting sleep, alcohol detoxification and liver protection are also particularly concerned by consumers. Therefore, beverage products with specific functions will become the new favorites of the market, such as probiotic beverages, herbal beverages, vitamin beverages, etc. These products will provide consumers with safer and more effective health solutions through scientific research and clinical trials.
Trend 3: Intelligent Trend
Intelligence is an important development direction of the big health beverage market in the future. With the continuous development of technologies such as the Internet of Things, big data, and AI artificial intelligence, future big health beverage products will be more intelligent, providing consumers with more convenient and personalized services. For example, through smart sensors and data analysis technology, consumers' water intake and beverage types can be monitored in real time to provide consumers with more accurate health advice; at the same time, AI intelligent production processes and quality control will also improve product quality and safety.
Trend 4: Personalized Customization Trend
Personalized customization is another important trend in the future of the big health beverage market. With the continuous improvement of consumers' demand for personalization, future big health beverage products will pay more attention to consumers' personalized needs, such as diversified flavors, packaging and appearance, nutritional ingredients, etc. By interacting and communicating with consumers, companies can better understand consumers' needs and preferences, thereby providing products and services that better meet consumer needs.
Trend 5: Branding Trend
Branding is another important trend in the future development of the big health beverage market. With the intensification of market competition, the influence and competitiveness of brands will become increasingly important. Companies need to build influential brands and improve the visibility and reputation of their products to gain more market share and consumer loyalty.
Trend 6: The industry continues to grow
With the development of the economy and the improvement of consumer income levels, the trend of consumption upgrading is obvious. The increasing demand for high-quality, high-value-added healthy beverages by consumers will drive the expansion of the market size. In addition, the healthy beverage industry continues to launch new products to meet consumers' diverse needs in terms of function, taste, flavor and appearance.
Product innovation and diversification will attract more consumers and further promote the continued growth of the market size. According to Nielsen IQ data, the market size of China's healthy beverage industry is expected to grow at an annual compound growth rate of 2.9% from 2024 to 2029. It is expected that by the end of 2024, the market size of China's healthy beverage industry is expected to grow to 1196.57 billion yuan (RMB), and by the end of 2029, the market size of China's healthy beverage industry is expected to grow to 1382.59 billion yuan (RMB).
In short, the trillion-level big healthy beverage track is full of opportunities and challenges. In the next few years, health, functionality, intelligence, personalized customization and branding will become important development trends in this field. Investors and entrepreneurs should pay close attention to these trends, seize opportunities, continue to innovate and progress, and provide consumers with better quality, safer and healthier products and services.
This article was independently created and published by Herbfields.net.