Market research consulting firm Spate has released the 2024 Dietary Supplement Trends Report. The report uses Google, Trends and other tools to research the health issues consumers are concerned about and search for specific supplements that address those issues. They found that consumer preferences are shifting toward holistic and personalized health solutions.
Consumers are increasingly seeking more targeted supplements to address specific health concerns, such as sleep health, hormonal balance, and anxiety. At the same time, interest in supplements related to hair growth, skin problems, eye health, etc. is also increasing.
Magnesium supplements are gaining popularity
Magnesium supplements have become a popular product in overseas markets in recent years, mainly due to their wide range of health benefits.
The "2024 Dietary Supplement Trends Report" states that searches for magnesium supplements are 3.3 million times per month. Since last year, the number of monthly searches has increased significantly by 484,200 times, which proves that consumers are interested in this type of product. trust.
The report considers magnesium a "traditional supplement with new features", with the mineral gaining popularity for its wide range of health benefits, particularly in areas such as sleep health and anxiety.
Specifically, consumers are increasingly interested in various forms of magnesium, such as magnesium citrate and magnesium glycinate, due to their targeted health benefits.
The report believes that the rise of magnesium will continue, and that consumers' education on the health benefits of different forms of magnesium will help magnesium products continue to be popular.
Specialized Supplements
The report highlights a significant increase in consumer interest in specialty supplements such as berberine, gamma-linolenic acid (GLA) and astaxanthin.
Berberine and GLA both achieved a staggering 256% year-over-year growth (search volume), while astaxanthin achieved a 158% year-over-year growth (search volume).
The annual growth rate of berberine is very impressive. This is mainly because berberine is a popular weight management ingredient in the United States in 2023, and it is also a popular ingredient for TikTok. In 2023, this type of product was once sold out in the United States. It can be seen that people's demand for weight management and attention to new ingredients are still very high. The popularity of this ingredient mainly depends on the personal sharing of Internet celebrities and bloggers.
These trends indicate that consumers are turning to holistic and personalized health solutions, exploring supplements beyond traditional vitamins and minerals.
Hormonal Health
Another trend worth watching is hormonal health.
According to the report, monthly searches for hormone health reached 7.3 million times, a year-on-year increase of 193.8%. Hormone balance has become a matter of great concern to consumers. This is also due to the continuous rise of women's health, and people are increasingly aware of the key role of hormones in overall health.
The report mentioned that supplements focusing on balancing hormones are becoming more and more popular, and the number of searches for products targeting menopause and hormone balance has increased significantly, which shows that consumers are increasingly paying attention to the intervention and management of hormonal health through diet and supplement products. , a more proactive approach to overall health.
At present, women's health is rising rapidly in the European and American markets and even the Japanese market. Products related to women's health issues at various stages, especially menopause, are emerging one after another, and the market is also growing rapidly. In the future, the domestic women's health market will also usher in its budding period, and there are still considerable opportunities in this market.
Natural Ingredients
At the same time, the report found that more and more consumers tend to use supplement products with natural sources, such as astaxanthin and rutin. This trend highlights consumer preference for natural and plant-based compounds.
Interest in naturally sourced supplements such as astaxanthin illustrates growing consumer interest in natural compounds, which also feeds into consumers' preference for naturally sourced and holistic health supplements. Although staple foods are still the most trusted by people, consumers are also taking a more targeted approach to explore new options that can address specific health issues in addition to traditional vitamins and minerals.
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Spate is an intelligent solutions company focused on discovering the next major consumer trend. Founded by two former Google employees, Yarden Horwitz and Olivier Zimmer, Spate uses public consumer data to deeply analyze the changing trends of consumer behavior and provide customers with unique insights and intelligent solutions.
Spate's founding team has extensive experience in data analysis and consumer insights. They know that insight into changes in consumer demand is the key to a company's competitiveness. With advanced data mining and analysis technology, Spate can capture subtle changes in consumer behavior in a timely manner and present accurate trend forecasts and targeted suggestions to customers.
This article was independently created and published by Herbfields.net.